AllTargeting - Evest Influencer Marketing Case Study: 4.25M Reach Across MENA

How do you build relevant awareness for a trading platform in a regulated, trust-sensitive category? For Evest, AllTargeting ran an Arabic-first influencer campaign across the MENA region built on education, creator credibility and measurable tracking. This case study walks through the strategy, execution and results.

Campaign overview

The campaign combined creator credibility with educational, locally relevant content. Instead of relying only on direct promotional posts, creators explained platform features and financial concepts in accessible Arabic, each with a clear call to action and a tracked link.

The goal was a performance-oriented program that builds relevant awareness, encourages informed engagement and supports measurable user acquisition for Evest across the MENA region.

About Evest

Evest is an online trading platform offering access to financial instruments including stocks, currencies, commodities, indices and cryptocurrencies. Its offering also highlights features such as demo accounts and 0% commission on stock trading.

Objectives

• Increase relevant brand awareness across MENA.
• Drive qualified traffic from audiences interested in trading, finance and investing.
• Encourage users to explore platform features and educational resources.
• Support measurable acquisition through creator-specific tracking links and landing pages.
• Build a repeatable creator mix that can be optimized with campaign data.

Target audience

• Region: MENA markets selected according to Evest's approved country availability and compliance requirements.
• Interests: trading, financial markets, investing and financial education.
• Approach: adults of legal age in each market, with no messaging implying guaranteed returns or risk-free trading.

Strategy

Niche-specific creator selection

We prioritized creators with relevant finance and trading audiences and credible engagement, rather than chasing reach alone.

Education-first content

Creators explained platform functionality and trading concepts instead of promising financial outcomes.

Arabic localization

Scripts and examples were adapted to local audience expectations and dialects.

A balanced creator mix

Selected mid-tier creators were combined with micro-creators to balance reach and audience relevance.

Built-in measurement

Every creator had unique tracking links, UTM parameters and agreed conversion events.

Content amplification

Where rights and compliance approvals allowed, high-performing content was repurposed in paid media.

Execution

Content formats

• Short-form videos for Instagram Reels and TikTok.
• Long-form YouTube integrations focused on platform walkthroughs and educational topics.
• Supporting Stories and reminder content where appropriate and approved.

Results

Across four months and 45 creator partners, the campaign reached 4.25 million people and generated 245,000 engagements, an engagement rate of 5.76%.

Measurement & optimization

• Creator performance was reviewed at agreed checkpoints, with budget reallocated where contracts and timelines allowed.
• Reach, views, engagement, clicks, landing-page actions, registrations and qualified acquisition events were tracked separately.
• Educational explainers and product-led integrations were compared to see which drove stronger qualified engagement.
• Creators were compared by audience relevance, platform and format, not by reach alone.
• Arabic scripts and market-specific messaging were tested within approved jurisdictions.

Compliance approach

Trading CFDs involves substantial risk and may not be suitable for every investor. Scripts, disclosures, landing pages and any paid amplification were reviewed against Evest's compliance requirements before launch. Content avoided guaranteed-profit claims, misleading comparisons and language that minimizes risk, and carried the required risk warnings and age restrictions.

Product information: evest.com. Evest is a trademark of its respective owner.

Key takeaways

1. Education builds trust in a category where audiences are rightly cautious.
2. Relevance beats raw reach: finance-specific creators attract more qualified attention.
3. Tracking from day one turns creator activity into data you can optimize and scale.
4. Compliance is part of the creative brief, not an afterthought.